1 min readAndrew Green · Lead Developer
Technical SEO is the foundation every content strategy sits on. When rendering, routing, or locale setup is wrong, even great articles never rank.
Indexation hygiene
One canonical URL per locale, consistent trailing slashes, and sitemaps that mirror published content — not staging routes. Block low-value faceted URLs early.
Performance as a ranking signal
Budget LCP, INP, and CLS in CI. Lazy-load below-the-fold media, serve AVIF/WebP variants, and avoid layout shift from cookie banners or web fonts.
Structured data & hreflang
Article and Organization schema should match visible content. Hreflang pairs need reciprocal links and x-default; machine-readable llms.txt helps discovery tools.
Key takeaways
- One canonical URL per locale keeps indexation clean.
- Budget Core Web Vitals in CI, not only after launch.
- JSON-LD and hreflang must match visible content and reciprocal locales.