Businessresults
We focus on business goals and measurable impact.
We create scalable digital products with payment systems, AI, CRM, ERP and business integrations.
26+
Years
40+
Projects israel
1200+
Projects worldwide
7+
Languages
We work with clients in Israel, Europe, the USA and Eastern Europe.
LULA-SOFT
We don’t sell development hours. We build technology that becomes an integral part of your business and its growth.
We focus on business goals and measurable impact.
We build products around real user behavior and needs.
From strategy and design to development, SEO, and integrations.
We automate processes and build the foundation for scaling.
LULA-SOFT
We turn complex business challenges into digital products that sell, automate, and scale.
We improve conversion, refine UX, and shape the user journey toward a purchase or qualified lead.
We modernize architecture, design, and product experience without disrupting the business you have already built.
We build SEO into the product architecture and create the technical foundation for long-term growth.
We bring strategy, design, development, integrations, and ongoing growth into one team.
We create a clear delivery process and use modern technology to move products to launch faster.
We integrate analytics and business events so you can see what works and where growth opportunities are.
We automate operations and connect AI, CRM, ERP, payments, and internal systems.
LULA-SOFT
E-commerce, B2B SaaS, AI, payments, CRM and custom product development.
E-commerce Solutions
Problem: Template storefronts and rigid stacks slow checkout, hurt mobile conversion, and fight local payments and delivery rules. Approach: We design custom or headless commerce on stacks you own — catalog, cart, and checkout shaped for your markets and operations, not a generic theme. Deliverables: Storefront UX, product data model, cart and checkout flows, payment and shipping integrations, performance and mobile polish, SEO-ready product pages. Outcomes: An online store that sells around the clock — trusted checkout, fast pages, and a foundation you can extend without replatforming.
B2B SaaS Development
Problem: Spreadsheets and bolted-on tools do not scale multi-tenant billing, onboarding, or admin work — so revenue stalls and support piles up. Approach: We build B2B SaaS products with clear tenancy, subscription billing, onboarding, and admin dashboards — APIs first, ready for iteration. Deliverables: Multi-tenant architecture, billing and entitlements, onboarding flows, admin UX, API surfaces, observability for growth and support. Outcomes: A product customers keep paying for — recurring revenue, room to scale, and a codebase that can ship weekly.
AI Integration & Assistants
Problem: Manual search, content, and document work do not keep up — teams need AI that fits real workflows without uncontrolled API spend or unsafe answers. Approach: We integrate AI solutions for search, automation, content, and internal tools — LLM assistants with guardrails, cost controls, and human review. Deliverables: Assistant UX, retrieval and grounding, automation hooks, guardrails and evals, API cost monitoring, handoff to humans where it matters. Outcomes: AI that supports your team — not replaces it — faster cycles with measurable quality and spend you can explain.
Custom Web Development
Internal tools, admin panels, APIs, data pipelines and automation scripts — clean architecture, tests, CI/CD and documentation from day one.
Marketing & Workflow Automation
Lead routing, nurture sequences, CRM sync and internal workflows — so marketing and ops scale without manual copy-paste.
Web Design & UX
User research, wireframes, UI systems and prototypes — designed for clarity, accessibility and conversion across devices.
LULA-SOFT
Selected e-commerce, SaaS and AI products we designed and shipped.
Featured caseConstruction & RenovationAndrei Petrovich Berger · Construction & Renovation
A multilingual digital platform for a renovation business in Switzerland, combining service pages, renovation guides, SEO tools, and three lead channels — WhatsApp, email, and callback. A custom staff dashboard centralizes inquiries and makes it easy to manage services, content, media, and SEO across four languages.
LULA-SOFT
More recent digital products and case studies.
01Shtern & Shtern · Advocate and Notary
We designed and developed a comprehensive digital platform for Shtern & Shtern, combining a multilingual corporate website with a custom CMS, CRM, client accounts, lead management, service calculators, and advanced SEO and accessibility infrastructure. The platform supports four languages — English, Russian, French, and Hebrew — including full RTL support for Hebrew. The custom CMS allows the firm’s team to manage services, articles, pages, media, translations, revisions, and scheduled publishing without developer involvement. We also implemented a CRM for managing incoming requests and clients, with multiple lead-generation scenarios, service linking, notes, payment status, change history, and data export. Interactive advocate and notary fee calculators allow users to estimate service costs and proceed directly to a service request. The platform is built with Next.js, Django, PostgreSQL, Redis, and Celery, with dynamic SEO, Open Graph, hreflang, structured data, CDN delivery, caching, and automated content revalidation. Accessibility was treated as an integral part of the product, including keyboard navigation, high contrast, font scaling, reduced motion, ARIA support, and automated accessibility testing.
02Organum-Visus · Electronic Media
We designed and developed OVIS, a new-generation digital platform for ORGANUM VISUS («Орган зрения») — an official ophthalmology electronic media bringing together specialists, researchers and patients around eye health and vision. The media has been operating since 2007 and is registered as an electronic mass media outlet (PI No. ФС 77-28671). The new platform transforms an established ophthalmology media brand into a scalable digital ecosystem. It combines editorial content, scientific research, clinical cases, drug and equipment catalogues, clinics, conferences, educational materials and an organisation profile within a single platform. We developed a full-featured editorial CMS with granular role-based permissions, publishing workflows, rich-text editing, media management, SEO tools and audit history. The platform also includes a secure multi-tenant SaaS architecture, allowing the technology to support multiple organisations while keeping their data fully isolated. A key part of the platform is an AI-powered editorial pipeline. It collects scientific and industry sources from PubMed, arXiv, RSS feeds, journals and external URLs, processes the content with an LLM and prepares materials for editors to review and publish. Since 2007 · official registered media · 10+ content & professional modules · AI-assisted editorial workflow · multi-tenant SaaS architecture · granular RBAC & MFA · enterprise-grade security · SEO-ready ophthalmology platform
03Magnolia · E-commerce
We developed and customized the Magnolia online store, transforming a local flower shop in Netanya into a multilingual e-commerce channel targeting customers in Israel, abroad, and across the CIS. The platform combines a product catalogue, online ordering, local delivery, multilingual content, and a streamlined purchasing experience. The store is available in English, Russian, Hebrew, and French, allowing customers abroad to order flowers, plants, and gift arrangements for delivery in Israel. We customized the OpenCart storefront with responsive product pages, AJAX search and cart functionality, category and product navigation, WhatsApp communication, online checkout, and localized content. A dedicated focus was placed on international acquisition. The multilingual structure, localized landing pages, SEO optimization, structured data, Open Graph, hreflang and content strategy helped expand the store’s reach beyond the local audience and attract orders from customers living outside Israel, including the CIS. We also developed content and merchandising tools that make it easier to manage products, categories, promotions, and SEO content across multiple languages.
LULA-SOFT
We build digital products that turn traffic into sales, automate processes, and create a foundation for scalable growth.
Higher conversion
Conversion
More organic traffic
Traffic
Less manual work
Efficiency
LULA-SOFT
From understanding your business challenge to launching and growing your product — a structured, transparent process focused on results.
Business goals, users, challenges, and constraints.
Solution architecture, roadmap, priorities, and key metrics.
UX/UI, user journeys, and interactive prototypes.
Full-stack development, integrations, testing, and launch.
SEO, analytics and AI automation for continuous product growth.
LULA-SOFT
Answers to the key questions about development, timelines, technology, and collaboration — before your project even begins.

Scope depends on catalog, checkout, payments and integrations. We give a clear estimate after discovery.
Pricing depends on multi-tenant architecture, billing, roles and integrations. We estimate after discovery.
Yes. We add AI solutions for search, assistants, automation and document workflows into current tools.
Yes. We connect payment systems, CRM, ERP and internal services into one operating flow.
Yes. We build custom and headless storefronts when boxed platforms are not the right fit.
Yes. We build multilingual online stores and B2B SaaS products for Israel, Europe and North America.
LULA-SOFT
We reply within one business day with the best engagement format.
LULA-SOFT
The people who design, build and grow digital products with you.
Founder & CEO
Natali leads LULA-SOFT with a focus on premium digital experiences, from strategy and brand to launch. She works with founders and marketing teams who need a reliable partner for complex web projects.
Creative Director
Eva shapes visual systems, UX flows, and content layouts that feel effortless on mobile and desktop. She bridges brand guidelines with component libraries the engineering team can ship quickly.
Lead Developer
Andrew architects Django and Next.js stacks with clean APIs, typed frontends, and predictable deployments. He cares about performance budgets, accessibility, and maintainable CMS workflows for content teams.
SEO & Growth Lead
Yael runs technical SEO audits, structured data, and multilingual index strategies for agency clients. She connects content, analytics, and CRO experiments so launches are measurable from day one.